Rolling Minds brought the flavour to Charlotte Tilbury’s Selfridges London in-store activation with a vibrant, juicy twist. To celebrate the launch of the brand’s new Juicylicious lip range, we delivered a fresh, fruity, and utterly delicious ice cream pop-up that turned heads and delighted taste buds. With bold branding, bespoke flavours inspired by the collection, and immersive experiential styling, the activation created a memorable moment that captured the essence of summer - playful, bold, and irresistibly juicy.