The ultimate summer-inspired activation 🍋

We headed to Battersea Power Station to celebrate the launch of Chelsea Peers’ new Siesta Collection with a fully immersive experiential activation.

Guests were first welcomed by our brand ambassadors, dressed head-to-toe in the new Chelsea Peers pyjamas, before signing up to the Chelsea Peers website and receiving an exclusive discount postcard. From there, guests headed to our deleuxe cart to receive bespoke lemon soft serve, served inside hollowed-out frozen lemons branded with the Chelsea Peers logo.

Guests could then explore a preview rail of the new collection, surrounded by carts filled with lemons, creating the ultimate summer-inspired activation. A unique and immersive food experience that had queues forming throughout the day ...and everyone talking about Chelsea Peers!

A truly special brand activation and one we absolutely loved bringing to life.