Rolling Minds partnered with Undercurrent and Dylon for a vibrant brand activation during London Fashion Week 2025.

To celebrate Dylon’s bold and colourful identity, we crafted fresh fruity smoothies in a spectrum of bright, eye-catching shades – a playful nod to the brand’s connection with colour and creativity.

Each smoothie was designed to be as visually striking as it was refreshing, encouraging guests to snap and share their drinks across social media. The activation brought Dylon’s brand values to life, turning colour into an immersive, multi-sensory experience.