Rolling Minds (in partnership with 5th House PR) brought to life Saltair’s new Coral Coast collection exclusive to Space NK, with an immersive brand activation. It was a fully experiential activation that drove amazing social engagement, footfall, and genuine brand connection throughout the weekend!

The event kicked off with an exclusive influencer preview, where creators explored the space, captured content, and received goodie bags featuring the new range.

The public experience invited guests to sign up to the Space NK loyalty programme before sampling the Coral Coast collection with our brand ambassadors on the oversized Saltair props. Guests then headed to our branded truck to enjoy a bespoke vegan Guava, Vanilla & Coconut vegan soft serve, inspired by the collection’s fragrance notes, before receiving a discount card directing them into the nearby Space NK store.