FOOD + DRINK BRAND ACTIVATIONS.
We’re Rolling Minds, the food + drink specialists behind immersive brand activations from London to the West Coast. Every menu is made fresh on-site and served from fully branded trucks, carts, and bespoke builds.
GOOD TASTE GETS YOU NOTICED.
Nothing gathers a crowd like something being made fresh. A queue sparks curiosity, and every cup or cone puts your brand in someone else’s hands.
That’s where brand love begins. Guests leave remembering how you made them feel, and that feeling turns into loyalty.
Product launches, retail takeovers, exhibitions and creative festivals all come alive with the right menu, which is why beauty, fashion, sportswear and tech brands call on us.
why brands bring us in
More than a decade of experience and 3,000 activations around the world have shown us that the quickest way to an audience’s heart is a brand they can experience.
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WE ROLL IT OUT LIVE.
Freshly made food + drink turn a passing crowd into your brand’s biggest audience of the day.
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WE IMMERSE BY DEFAULT.
From a branded wrap to a fully bespoke build, our menus, trucks, carts and units welcome your audience into your world.
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WE MIND EVERY DETAIL.
Our team takes care of everything from the first concept to the loading bay, so the only thing on your plate is the experience.
HOW IT ROLLS.
Every activation follows the same four stages, whether it’s turned around in a week or developed into a fully bespoke menu. Bring us a fully designed brief or a first idea, and we’ll put our creative minds to work.
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CONCEPT
We get to know your brand and the people you need to reach, then agree on what the activation has to achieve. From there, we pitch menu concepts and visual directions that are immersive and make ambitious ideas realistic to deliver.
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IDEATION
This is where your brand becomes the menu. We can match our soft serve to your brand colours, and create scented products that recreate your signature fragrance. We even handcraft sorbets that mirror the flavours of your products, like cherry lip oil, served in branded cups.
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ACTIVATION
Our team makes everything fresh on-site, turning your menu into a live, immersive brand experience for your guests. Staff trained in queue management keep things flowing safely from the first guest to the last.
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PROOF
After the event, we share outcomes such as serving counts, while footfall and data capture stay with your team. A photographer and videographer can join us on site as an add-on to capture the activation for your channels.
MENUS WITH YOUR AUDIENCE IN MIND.
Every menu is shaped around your audience and seasonality. Expect anything from crowd-pleasing favourites to fully bespoke concepts built around your brand. Vegan, vegetarian, gluten-free and allergy requirements are planned in from the start, so nobody misses out.
Savoury.
Our savoury menus range from elevated comfort food to crowd-pleasing street food, all designed around your audience and the setting. They change with the seasons too, with hearty, warming dishes in the colder months and lighter, fresher bites once the sun comes out.
Sweet.
Soft serve and crêpes lead the way, alongside ice cream rolls, doughnut walls, pick 'n' mix, and bespoke creations that look as good as they taste. Summer brings acai bowls and ice cream rolls to the front, and winter belongs to warm waffles, churros and the chocolate tap.
Drinks.
From speciality coffee and matcha to fresh juices, mocktails and cocktails, every drink is built around the brief, with a licensed bar brought in whenever needed. Slushies, milkshakes and frozen cocktails cool down summer crowds, and hot chocolate dusted with your logo warms up winter ones.
SEE WHAT WE’VE ROLLED OUT.
Recent food + drink activations.
WHAT IT’S LIKE TO WORK WITH US.
DON’T TAKE OUR WORD FOR IT. TAKE THEIRS.
“We worked with Rolling Minds, due to their unique ability to connect with the British public through both a memorable and delicious experience”
— Ted Baker“We worked wit Rolling Minds recently for a product launch, they were creative, extremely organised and it couldn’t have looked better! So glad to have worked with them, and we will be working with them in the future.”
— Hair SyrupFood & Drink FAQ’s
FOR CURIOUS MINDS.
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We can brand every part of it. Your logo can be printed in edible ink onto coffees, beers, cocktails, doughnuts and macarons, or stencilled in cocoa onto hot chocolate. Cups, sleeves, napkins, wafers and straws are branded to match, and so are the trucks, carts and units serving them.
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Every allergy requirement is catered for, with vegan, vegetarian and gluten-free options planned into the menu from the start. We also handle the food hygiene and allergen paperwork.
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We can make it entirely yours. Soft serve can be coloured to match your brand from lilac to amber, and the flavours behind your products can be turned into something guests can taste, from a cherry lip oil sorbet to one inspired by your new skin care range. We can even scent each product to match your signature fragrance.
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Cocktails and beer are no problem. We handle the alcohol licence and bring in a trusted, licensed bar partner whenever your menu calls for it.
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Capacity depends on the menu, since every machine and making process moves at its own pace. Share your expected footfall, and we’ll plan the setup around it, with queue-trained staff keeping things moving on the day.
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We deliver activations across the UK and around the world, from Selfridges to Cannes Lions.
YOUR NEXT ACTIVATION STARTS HERE.
Send us your brand and your date, and we’ll come back with a concept built around both.
Whether you’re planning a single branded cart or a complete brand takeover, a first idea is all we need to get things rolling.