In September, we brought the Virgin Active pop-up to life in the London Event Village during the Royal Parks Half Marathon.

From the very first concept meeting through to the final details on site, our team managed every aspect of the project to deliver a seamless and engaging brand experience. We oversaw the entire process, including creative development, branding, layout design, structural build, logistics and staffing.

Every element was carefully planned and executed to reflect Virgin Active’s vision while ensuring the activation functioned perfectly within a busy event environment.

The result was a vibrant and high-impact space that stood out within the event village, attracting thousands of runners and spectators throughout the day. The atmosphere was truly energetic, the engagement levels were high, and the feedback was incredibly positive.