Soho House partners up with many independent businesses at their ‘Soho Desert House’ pop-up at the world known festival Coachella. We had the opportunity to take Pan-n-Ice across to California to serve up their famous ice cream rolls and other delicious treats to provide an immersive experience as part of the festivities at Soho Desert House.

Creating an engaging and immersive experience for members in the Soho Desert House location, brand collaborations and pop-up brand design

Where do I begin, I think that was the most fun I have had in the last year! I had to set up an after party Teams call as we were all still buzzing after the event finished. I have never had so much great feedback after an event! Even this morning people are still messaging me! I am sure you will be hearing from me again to plan the next event whenever that may be... although not sure anything will be able to top last night!