Following the success of the retail pop-ups, we joined Charlotte Tilbury’s Unreal Summer takeover in Covent Garden for a huge experiential celebration of the campaign.

As part of the activation, we served refreshing soft serve from a fully branded setup, with bespoke Charlotte Tilbury-branded cups for customers to enjoy. The wider experience featured a host of interactive summer moments, including a glitter bar, glow-up station, ring-to-win games and more.

A vibrant, playful experience packed with colour, beauty and plenty of summer energy - with our soft serve adding a refreshing treat to the customer journey.