To celebrate the launch of Benefit Cosmetics’ new 'Dewy or Dazed' campaign, we supported them in bringing their immersive playful pop-up activation to life at Selfridges London.

From our branded deluxe cart, we served fresh smoothies and juices from a bespoke menu where customers could choose their very own Dewy or Dazed experience. Each drink was thoughtfully created to match the names of the beauty products - connecting the campaign directly to the F&B experience.

A moment of sensory marketing designed to be playful and creative, bringing the energy of the campaign all the way from the beauty counter to the drinks experience!