To celebrate Clara Hair opening their first store at Westfield London, we brought the brand to life with a fun, refreshing soft serve experience - perfectly timed for the heatwave.

We created a fully branded soft serve cart and served up delicious, customisable treats to Clara customers, introducing their playful concept of “soft serve, softer hair”. Customers could personalise their soft serve with a variety of toppings, including bespoke Clara-branded wafers, while getting involved with a spin-to-win wheel for the chance to win prizes and discover Clara’s latest products.

A fun, interactive activation designed to drive engagement, create a memorable brand experience, and give customers a cool moment of indulgence while exploring Clara’s newest haircare products.