To celebrate the first phase of Charlotte Tilbury’s Unreal Summer campaign, we created a series of vibrant retail pop-ups designed to capture the colour, energy and excitement of summer.

Our fully branded cart popped up across retail locations in Brighton and London, serving refreshing ice lollies to customers in bespoke Charlotte Tilbury-branded packaging.

Bright, playful and unmistakably summery, the activation created an eye-catching experience that complemented the campaign while giving customers a refreshing moment to enjoy.

From the colourful branded cart to the bespoke packaging, every detail was designed to make the experience feel fun, fresh and instantly recognisable - creating a memorable summer touchpoint for Charlotte Tilbury's customers.