To celebrate World Book Day, Rolling Minds created an exciting pop-up activation just moments from Trafalgar Square in London for Pureseoul x Dinto.

From our branded VW truck, our brand ambassadors handed out beauty samples to passers-by while also hosting a community book swap - inviting people to take a moment, exchange a story, and discover the brands along the way.

We supported on the creative direction, and fully branded the truck, creating a playful street-level moment that blended beauty, culture and community in one simple pop-up experience.

A lovely way to connect with Londoners while celebrating books and beauty in the same space!