At Cannes Lions International Festival of Creativity, we partnered with Identity to deliver an engaging brand activation, combining creativity with seamless execution, through live-branded ice creams.

Guests could choose their favourite ice cream flavour, select a stencil design and spray-paint colour, then watch the magic unfold as each ice cream was transformed into a unique branded creation right before their eyes.

To bring the experience to life, we produced bespoke stencils inspired by Adobe Firefly, alongside custom branded boxes, a fully branded cart, and a branded parasol. Our team also provided on-site event staffing, ensuring the activation ran smoothly from start to finish!