For this year's Carnaby Street Christmas lights switch-on, we partnered with Diesel to transform its Carnaby Street store into a festive destination, capturing the excitement and footfall of one of London's most popular Christmas events.

Our idea: a complimentary hot chocolate experience designed to entice visitors inside, immerse them in the Diesel store, and create a memorable brand interaction at a particularly high-traffic time of year. We installed and manned a compact, fully branded hot chocolate cart, courtesy of our sister brand Pan-n-Ice, with every detail designed to bring Diesel's brand to life.

Our team served hundreds of deluxe complimentary hot chocolates served in a Diesel-branded cup, generously topped with cream and sprinkles, and finished with an oversized branded marshmallow featuring the Diesel logo.

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Explore more of our food and drink brand activations and Christmas activation ideas, or discover the winter experience we brought to life for Monica Vinader.